Friday, February 15, 2013
From Web Page to Web Platform
According to this article, the Web is undergoing a great transformation into Web 2.0, in which websites are designed more like software in the way they communicate and use information. More and more websites are making their APIs (application programming interfaces) more widely available for third-parties to use or add on to. Amazon's BookBurro, for example, allows the consumer to compare prices on the same book by encouraging book sellers to incorporate their information into the website. Flickr and Twitter are very tuned into consumers' mindsets in that they allow users to search for related images/posts using hashtags (#). While I do not understand how this works or exactly what an API is, it is clear from this article that this is an important step forward in Web design for the consumer and for the third-party company.